the builder used flat latex paint - they spayed it on, the painters had never heard of the brand of paint. The weather was a bit cool when they sprayed, so don't know if it was really thinned out - kinda silly we thought the lines were roller marks. DUH! The front of the picture frame leaning against the wall - pulled the paint off the wall. I cut the paint so the picture could be moved.

It's been 2 weeks since the rooms were painted but - Lesson learned - don't allow anything to touch the paint. Not sure how to actually hang pictures without the lower edge removing the paint.