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The simple answer is "what ever goes better with your decor." However, these days stainless steel is a bit more popular. If you have ideas of selling your home in the near future, I'd go with the stainless steel.
I upgraded to Stainless, but it is any but stainless. I know they are all the rage, but my experience has been that they are an maintanence nightmare. Even clean water drips from the on the door water dispenser leave a stain. Is black an option? You might want to consider it, or be warned you will be polishing those appliances on a daily basis to keep them looking nice.
If your going to sell stainless is way to go as Dan' s said.
In our home we have colored appliances, not white at that color is also hard to keep clean.
You can always go the insert panel appliance look to match the cabinets of the room. Expensive but another way to get around your decor concerns.