Adding the German Mortar Schmear to Brick??

Elizabeth Fencl
by Elizabeth Fencl
That darn show Fixer Upper is going to get me in some real trouble!! I saw the episode where they did what is called a German Mortar Schmear to the front of a home and I want to do it to the brick on my home. The image I attached is from the the home on Fixer Upper. Does anyone know how to do this technique and what product to use on the exterior of a home?
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