Help me decide which business card to print for my new Etsy Shop?

Hello fellow home talk friends! I recently opened up an Etsy Shop called My Vintage Homestead. I have created two business cards and I need your help in deciding which one to print!
If you were a customer, would you prefer to receive a traditional sized business card in your package to refer to later or a pretty postcard sized business card you could display and find at a glance on your bulletin board?
Help me decide!
Front side of business card
Back side of business card
Front side of postcard
Backside of post card
  14 answers
  • Sally Roesner Fuhr Sally Roesner Fuhr on Nov 12, 2013
    I prefer a business card of uniform dimensions, but I like the content of the post card size. If the latter could be set up so as to be folded in half to the uniform business card size, then I'd choose that.
  • Porta Verde Studio Porta Verde Studio on Nov 12, 2013
    Hi, from a marketing point of view - less is more. I think that an image or 2 of your lovely products on the front with your company name and website, phone and email would be sufficient and then put everything else on the back.
  • Therese C Therese C on Nov 12, 2013
    #1 in my opinion. I do not like to feel compelled to look all over the card, but rather to focus on the contact and business info. As a business person myself. I feel the most direct route is more of a back of the mind card that will stand out for quick reference.
  • Jamala W Jamala W on Nov 12, 2013
    I like #2.. It grabs the eye more...people tend to gravitate to pictures more so than writing
  • 117135 117135 on Nov 12, 2013
    Business card size! It takes up less space to store for later use.
  • Z Z on Nov 12, 2013
    Debbie, I much prefer the business card size. Two reasons: they are less likely to get tossed because they are "too big" and they fit easily into a wallet photo holder for easy access later by your customers. Personally I think both cards have too much info on them. As others have mentioned, less is better. Remember the KISS rule. Keep It Short Sweetie. Below is an example of what my cards look like. Mine are two sided with a business on each side. For yours I'd suggest putting the pertinent info on the front: Business name, your name, contact info and etsy address along with a very brief description of what you sell. Maybe something like ...A variety of vintage items for the home. You can list in more detail on the back of the card what you have to offer. I personally wouldn't include your blog address unless it's about your business. I also suggest you leave your story for your etsy profile page.
  • Gail Salminen Gail Salminen on Nov 12, 2013
    @Deborah Jean of DANDELION HOUSE BLOG I think a little of column a and a little of column b LOL I too prefer business card size - I tape them in a cupboard if I want to keep them. I think a pic is more appealing - If you have a shop sign, perhaps that could be the the focus, across the top or at the side - if local visuals help to find you. I also agree with less info - focus on you contact info, website and blog. You may not want to focus on a specific type of paint to allow yourself more lattitude and change of likes in the future. Your story is best kept to your website and blog, then you can update it as required, everyone's story changes. Good luck and do let us know what you decide. Thanks for posting.
  • Cyndie S Cyndie S on Nov 12, 2013
    Love card #2, beautiful-- focused wording--easy, quick read with pretty visuals. As an editor, may I suggest: on back, keep sentence 1,2, and complete last sentence (par 1) to read "I fill my shop with treasures from barns filled...etc. Par 1 should be 3 sentences, drop the excess stuff here - you want to romance the reader with your creative skills and experience, not your business model and learning skills. Keep par 2,3, makes a great wrapup. I think the postcard should be a business card, one people will keep. Good luck with your new shop, this card makes me want to see it!
  • D. Edward Design D. Edward Design on Nov 13, 2013
    I like the one with the photos. If you are going to be putting them on bulletin boards around your community I would go with the larger post card size.
  • White Oak Studio Designs White Oak Studio Designs on Nov 14, 2013
    How many ways do you see yourself using your promotional piece? Will you be mainly handing it out personally or posting it around town on bulletin boards? Or, will it be used ONLY in the box with every purchase? I ask these questions because I'd suggest you consider creating the piece based on how you intend to use it both- today.... and in the future. As an "example" (just mentioning this example for additional ideas): I owned a seasonal, rural art studio/gallery for 8 years and needed to promote that business as well as the group of studio business I belonged to. I designed a multi-purpose "rack card" (see Dynacolor Graphics.com) so that my promo piece could be displayed in regional tourist shops/restaurants to DIRECT tourists to my brick and mortar gallery and website. The front side had a photograph of my gallery building with a bulleted listing of products and services (reason to come and visit!) The back was laid out like a postcard (that met postal requirements) and could be sent as an actual post card/thank you/reminder card etc. My hours and ALL contact info. was on both sides. I created a small version of the rack card as a coordinating business card. Originally I thought I needed both pieces to promote my business but in truth, having only the rack card would have been fine. So you might start with a short run (250) of business cards, test the market and then see if the bsn. card is the actual format that works the best. I suspect that you will change your promotions along the way as your bsn. grows and expands. (My business is now closed but I still carry the rack cards in my car to leave written notes.)
  • Jeanette S Jeanette S on Nov 14, 2013
    With the cost of business cards being so inexpensive, why not get a supply of both. For that feel of the antique side of the business, I prefer card No. 1.
  • Thank you everyone! I'm so glad I asked this question here! I appreciate you all taking the time to weigh in. You've given me more specifics to think about before I push that Print button! Cheers! Deb
    • See 2 previous
    • Z Z on Nov 14, 2013
      You're welcome @Deborah Jean of DANDELION HOUSE BLOG.
  • Vicki Vicki on Sep 09, 2014
    I like #1. I think the simpler look is much more memorable. I also don't think people take the time to read a lot of information.
  • Lori Lori on Mar 08, 2015
    The small card. As a receptionist most of my life the bigger and fussy they are the quicker they go in the garbage. People want to contact you because they have seen, dealt with, or, bought from you before and all they want is your contact info. When I get the bigger ones and have any intention of contacting them, I might rip off the info or write it down and trash the rest.