White washing white brick

You could definitely whitewash your brick, but what about something with a little more contrast? Your room currently has a lot of neutral/beige tone (tile flooring, the current pale brick, natural wood, brown furniture). You might consider a medium-dark gray, like this: http://pin.it/Se1OdvM

Here is a step-by-step for whitewashing a fireplace:

https://www.lowes.com/creative-ideas/paint-stain-and-wallpaper/whitewash-a-brick-fireplace/project

You could do a German Smear with joint compound.... https://www.youtube.com/watch?v=ZBQFvb-5xVo

Pinterest always has great ideas

How to Update your Fireplace – 5 Easy Ideas | Fireplace brick and ...

https://www.pinterest.com/pin/425097652307848271/

It would look very much whiter than it does now! are you sure your furnishings would be able to take it. Might be better to try a colour seeing as you have a Black Stove and Dark Furniture.

I like the color now I just think it needs some contrast color like a medium grey here and there. You can do this easily by using a concrete brick stain I lime washed my outside brick then stained A few bricks. I also stained the grout lines.

http://www.hometalk.com/diy/living-room/fireplaces-mantels/transform-a-brick-fireplace-with-a-white-wash-before-after-2192819

I would go for a gold rustic colour for the Brick. Paint on the Lighter colour and Dry Brush Stipple, Warm Brown over the bricks to give it more Character. You could also use the same Dry Brush Stipple to add a Touch of White or any other colour that you fancy to add to the overall effect.