How to market jewelry?

I currently make jewelry and am trying to figure out how to start selling. Are there any tips on where to go, how to price? Thank you Kelly
  9 answers
  • William William on Apr 20, 2017
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  • I would hop on over to Pinterest, they have a ton of boards for advice such as this. It will certainly be a bit of a research project, and do your homework. but making a fair profit from your wares will be worth it. I would start with local farmer and craft markets - they are a relatively great forum for first time sellers, and I know some of the other vendors will be forthcoming with tips and tricks for selling in that market. Good luck and have fun!
  • Janet Pizaro Janet Pizaro on Apr 20, 2017
    Research Etsy which is more of a Web-site on personal selling items.
  • Linda Tocci Lourenzo Linda Tocci Lourenzo on Apr 20, 2017
    have you tried facebook. As for pricing take your cost and double it.
  • Jayne Jayne on Apr 20, 2017
    Just doubling your cost won't get it. You need to figure in your time. Also figure in your cost of selling, be that rent to craft shows, a web site, etc. If you plan to go to out of state shows you have lodging, food, travel,etc. My son sells estate jewelry, silver, gold...he does it at better flea markets, like indoor established ones. In order to keep costs down you will have to find the best places to buy. There is a place on line called "Jan's". There is another word to it like jewels or jewelry supply. Do a search. Best prices I have found and you don't have to by a ton to get what you need. I would start going to local craft shows to see what they are selling and how well they do. Take some samples to local boutiques to see if you can drum up interest.
  • Tina Tina on Apr 26, 2017
    First take great pictures, set up a paypal account and create an account on Etsy as well as Pintrist. Also, create a Facebook business page and boost your posts.
  • Diane Diane on May 03, 2017
    i agree with others...I would check out Etsy and see what similar pieces are selling for...see if that falls in to place with materials cost, and how long it took you, and how much your listing fee would be.
  • Katherine Anne Katherine Anne on May 05, 2017
    You can sell it on Etsy and at craft shows. Google 'craft shows' along with your zip code and you can find out about reoccurring craft shows are near &/or surrounding your neighborhood. Also,as far as pricing, I'm kind of in the same boat... with trying to figure out how to price my stuff. I think there's two things to consider. They are the location you will be selling your jewelry at and what items you are going to be selling. If it's online, you do not need to consider what type of clientele is in that neighborhood or area or at that venue. However if you are working a physical location, then the items that you sell, along with their pricing need to match the clientele, venue and/or location....As far as the price of each item itself. You can compare a variety of sources, even online catalogs or Etsy sites owners, who showcasing similar items that you want to sell. Then you have to take into consideration,the factor of the quality of work you have and the workmanship,along with the cost of the item (to you)and your time involved. One thing I'm trying to remember is not to underestimate the value of the items you want to sell in regard to what value it can be to someone else, and at the same time... Concerning myself with not overpricing it so I don't sell anything. Some of it might be trial and error. I have a good friend who has done this for her entire life. She has been doing it for over 45 years. She is a wonderful artist and super creative and everything she makes turns to Gold. Just yesterday, she was telling me that she wasn't sure how she wanted to price her items for an upcoming craft fair she is participating in this September. She seems to go through the same routine, mentally, each and every time. I think it has to do with realizing that we have to just trust our gut on things and be willing to adjust pricing, at the location, if necessary. Good luck with your new venture!
  • Kelly Kelly on Jun 01, 2017
    Thank you all for the advise. Sorry I'm gett to this a bit late. Have been running my mother to and from emergency room, ugh. She is okay now.
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