Dampen the end with a water spray mist and place a heavy object on it to hold the ends in place. The dampening should relax the rug enough for you to do this.
I want to know the answer to this also. I'm so frustrated I'm ready to double fold some duct tape under mine.
You can also use double stick rug tape to hold it down.
PM,. Buy some double face tape, and when you want to move it, use Goo Gone to lift off the tape from the floor. Aloha.!
Curl it back in the opposite direction for a few days to let the fibers relax. You have no idea how long that rug was curled up in that position. Using heat from your hair dryer might help too.
Thank you all! Happy holidays and New Year!!