How can I treat a focal wall that has heavy texturizing?

When entering my town home, the first wall you see is very heavily textured and measures 27' x 8'. It is painted a mid-brown Tuscany color (as is the ceiling). I don't like the heavy texture and I need light-colored walls, especially since there is minimal natural light. I will be painting all the rest of walls and ceiling in my home to get better light since I cannot increase the number of windows. My question: Is there a way I can get rid of the texture on this wall? I've considered ship lap, but feel that would be overwhelming on that expanse.Thanks in advance.

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