Improving the scent of homemade laundry soap

While the laundry soap appears to clean well enough, I'd like to improve the scent it leaves on our clothes. I find them to have a stale odor, for lack of a better term. I have added a bit of lavender essential oil to the soap, but it's not doing the trick. Hard water in our area - not sure if that has an impact. Any suggestions for fresh smelling laundry without all the chemicals of store-bought?
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