Has this happened to you?
Good thing is that “bleed through” happens after one coat of paint. And most of the time, 2 coats are needed anyway!
When chalk painting furniture, I like to paint one coat and let it dry for a few hours to see what pops up before applying a second coat.
Even though most chalk paints don’t require sanding or priming, sometimes you have to smooth out scratches or marks before painting and primer doesn’t always block the bleed through.
Sanding can cause the natural oils of the wood to pop though in spots. That’s what happened in this case.