Start by dipping your Chalk Painting Brush into the can of Pure White Chalk Paint. Begin to work it into the carving (if you have any). When there is a raised carving detail such as the one in the photo, I tend to work the paint in a circular motion.
If it is a plain piece of wood, paint in the direction of the grain of wood. On the straight flat surface, again paint with the grain of the wood working in small sections at a time.
Follow the instructions on the can and allow your paint to dry according to the instructions before apply the next coat. If you are like, me I tend to add the next coat after 1-2 hours.