How is the best way to upgrade my fireplace?

My husband and I just bought a house and it is 20 years old. We have some major projects on the list and this is one of them. The tile is a bland ceramic tile and does nothing to draw attention to the fireplace. It does work and I love fireplaces so I want to give this the love it deserves. Help! (This picture is from the listing. I don't have a current one of the room empty)
q how is the best way to upgrade my fireplace
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