4 Essential Tips For SEO Today Usage Long-Tail Keywords that Have Even More Content Nearly 70% of all Google searches are covered by long-tail keyword phrases. Furthermore, a study done by Ahrefs reveals that a lot of the Google searches consist of greater than 3 words. This reveals that long-tail keywords attract even more quality traffic to a website as compared to short search phrases. Why is it important to write long-form web content? Longer web content has the tendency to be much more imaginative, and consist of additional details. It can have images, video material and also infographics, among others. It strikes the rate of interest of individuals that share content with others on different social media sites websites in which they have an account. Moreover, longer web content enables individuals to target long-tail keywords in a more effective way. It is amongst the most effective strategies to consider.