Other than sanding/stripping what can I do to make this w look better?

That is decades of dirty wax build up. Need to strip the wax off.

you can paint it...but you will really need to be into that rustic look :) It really looks gross though..I'd strip it .

The surface is rough from deterioration of the original finish. Anything you add on top without removing that old finish will result in an inferior appearance. Consider Formby's Furniture Refinisher. It is less effort than stripping but still requires masking and lots of ventilation.

Replace it!

Try a product called Finish Restore

That's going to take some work no matter what you plan to do with it. Sorry!

Ok so we all see the need to replace but your question was what can you do to make it look better. Maybe there isn't someone who can help you maybe you can't buy what you need to replace . But the fastest thing you can do to make it look good is buy a dark chalk paint and paint it on then wipe it off . Then buy a lighter color chalk paint and do the same Maybe a dark brown first then a copper or gold color for second coat . It will come out looking like a picture frame look with more of a rustic look .Kind of in the way of crackle paint look I would say. I do think this is how crackle look came to be really .Not the fake finish people do to make it look old now days with crackle paint anyway . Just remember when you wipe it not to take to much off the second coat as that will be what stays on the higher spots. what you would be doing is trying to make it look as if the higher spots were highlighted really so you could use normal paint even really .

try it on a spot you don't see like a corner .If you don't like it maybe you can just do a solid color and it will just look really old and still have the crackle look from the old was build up .I wish you the best.

I have refinished items like this in the past. Formby's makes a stripping TAPE. It's wonderful to work with because it doesn't have a strong smell, it will conform to the shape of whatever you are working on and it's easy to remove. Depending on the condition of the wood beneath the finish, most times you don't even have to sand.

Try vinegar and canola oil mixed 1 part vinegar to 3 parts canola oil and wipe it down really well.

Mini wax gel stain! I’ve used it on crazy surfaces sometimes not even wiping off! If you don’t wipe it off between coats you get a solid stain:) sometimes I sand a little beforehand sometimes I don’t! I love the stuff:) there are many colors to choose from.

Homer Formsby all the way! Then just a light sanding and the miracle of chalk paint! Works every time. 😊 Not too much work either!

You didn’t say what this price is, but if it’s a headboard maybe you could upholster it.

This looks a lot like crawled shellac. You can test is with some ordinary rubbing alcohol and a rag. Apply a generous amount to the rag and rub on. If it starts to dissolve, then it's shellac. You don't have to strip it but it has to be cleaned off. To do that, get some denatured alcohol and some 4 aught steel wool (super fine, no soap, available at any decent hardware store). Next, get some nitrile or rubber gloves, ventilate well and soak the steel wool in the denatured alcohol and scrub to clean. Denatured alcohol works way better than rubbing alcohol. I've cleaned quite a few antiques over the years doing this. It's fairly cheap and quite effective but you have to put in the work.

I agree with Anna. I have also used this method. Use good rubber gloves make sure they fit you or you will struggle. You must clean it first or you will be rubbing dirt! You might also try mineral spirits to soften the finish. I have also used a citrus stripper, cheap paint brush it on, while scrubbing with steel wool. This would help break it down then rinse. Must rinse! Let it dry and try to wipe on a stain you may have broken it down enough to refinish. Good luck

My pleasure and best wishes for a successful project.